Selecting a company name or a name for a new product is no easy task. Both types of names have the potential to become the company’s valuable intellectual property assets, i.e., valuable brands. A haphazard name selection process, however, may result in legal problems and/or prevent registration of the name as a trademark or service mark with the United States Patent & Trademark Office. Clearly Read More
Ten Tips for Avoiding Legal Problems When Selecting a Company or Product Name


